The London Travel retail market and London Independent Retailers market are both extremely aggressive sales arenas. In order to capitalise on every sale opportunity, publishers need to ensure their product receives the best possible chance of being noticed. Publishers cannot afford poor availability and displays. With this in mind BMS is committed to delivering the most comprehensive merchandising service.
BMS operates in an environment that attracts around 40 million passengers each month. Due to this massive footfall, there is a need to achieve that improvement in display and availability, which will give publishers the competitive edge and drive for every sales opportunity.
BMS offers comprehensive coverage in outlets located at all London’s major Airports, London Mainline Railway stations and the Top 50 London Independent Newsagents every week. With a combination of high exacting standards and dedication, BMS can give you effective field representation in these high volume areas. Through effective communication, BMS can offer your magazine and brand a flexible package, to ensure that you achieve the best possible consumer exposure.
BMS has the team to offer your publication a tailor-made service to meet your requirements. We understand your objectives from day one and work with you to deliver the right solution.
BMS has a close relationship with the key people in these stores and is therefore in a position to achieve results effectively by liaising at store and wholesale level.
BMS has a team of high quality, professional, profiled merchandising personnel, covering both Airport and Mainline areas. We communicate problems on a daily basis and supply weekly activity reports highlighting store performance.